While tablet-based data collection has reduced the need for traditional data processing, our expertise in coding and analysis remains a core strength, spanning both consumer and complex business-to-business research.
 

We code open-ended responses and categorise them into key themes.  These are exported into Excel and integrated with the raw data to generate percentage scores.  We also use AI tools to improve coding speed and consistency, particularly when working with large datasets.  This approach creates meaningful categories that support clear, actionable analysis, with coded data always accompanied by full verbatim responses for added context.

Outputs are tailored to suit your project, and typically include:

• Statistical cross-tabulations

• Mean scores, standard errors, and significance testing

• Multivariate techniques such as Factor and Cluster analysis

• Delivery in PDF and/ or Excel format

Snap XMP supports all major file types, including ASCII, CSV, Triple-S and SPSS, ensuring compatibility with your preferred tools.